Our Story

A college project that got gloriously out of hand.

We're Nirvan and Walker — we met at Emory University and bonded over the same daily problem: we wanted to eat clean, but between Walker's practice schedule as a student-athlete, classes, and everything else, there was never time to actually cook. Frozen veggies were supposed to be the answer. Instead they showed up soggy, bland, and forgettable. We figured we couldn't be the only ones.

How Roast'd started

Senior year, with a lighter course load, we did the most us thing possible: we built our own class. We wrote a full syllabus, scheduled weekly lectures, assigned ourselves reading, and quizzed each other — all to learn everything we could about frozen food, CPG, and the grocery business.

Roast'd is what graduated from that curriculum: globally flavored, air-fryer-optimized vegetables engineered to make eating well fast, easy, and genuinely exciting — for anyone with a full plate and no time to fill it.

Roast'd co-founders Walker Liu and Nirvan Panjwani
Walker Liu · Co-Founder · Nirvan Panjwani · Co-Founder

Our mission

Make the healthy choice the easy choice — craveable vegetables for anyone with a full plate and no time to fill it.

What we stand for

Three things we build everything on.

  • Real health

    Real vegetables, real nutrition — no gimmicks, no filler. Food that actually earns its spot on your plate.

  • Clean ingredients

    Made with avocado oil and simple, recognizable ingredients. Never seed oils, never mystery additives.

  • Fun & accessible

    Eating well shouldn't feel like a chore or a splurge. We make it craveable, affordable, and ready in minutes.

We're just getting started.

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